Small Business Local SEO: The Ultimate Guide

Small Business Local SEO by BaseLynk

Small business local SEO is more than a strategy; it’s your digital megaphone to your local community. It’s the only thing that ensures when neighbors are searching for services you provide; it’s your name that pops up and not a faceless chain from three cities over. But how does small business local SEO differ from […]

Top 10 Reasons Why Your Business Needs a Website in 2024

Top 10 Reasons Why Your Business Needs a Website in 2023

In today’s digital age, it’s surprising that 45% of customers don’t trust companies that don’t have an online presence. The digital revolution has rendered traditional methods such as Yellow Pages obsolete, and people now rely on online directories and search engines. In fact, as of 2022, as many as 99% of individuals search online to […]

Elementor Pro 3.7 Updates

Elementor Pro 3.7 Updates

Elementor Pro 3.7 includes new e-commerce capabilities that allow you to customize more of your online stores, improvements to existing features that allow you to create rich content websites; and Notes, a new tool that helps you collaborate more effectively.

6 Things to Consider When Starting an Online E-commerce Store

There has never been a better moment to launch your own online store. Online sales increase year over year, according to Digital Commerce 360. The e-commerce train is not slowing down. It will retain its pace as customer shopping patterns continue to transition from brick retail to the internet. However, there are various factors to consider if […]

The Importance of Search Engine Optimization (SEO)

While you may have heard that SEO, or Search Engine Optimization, is an important digital marketing tool, you may be unsure of what SEO entails in this day and age. This guide explains what SEO is, why it is important, and how to implement best practices to make your brand more discoverable online than ever […]

What is a Responsive Website Design?

How can websites keep up with the millions of screens on the market? Responsive web design, or RWD design, is one way to accomplish this. To put it another way, responsive web design means that your website (and its pages) can adjust to users’ needs and provide the best possible experience, whether they’re on a […]

What is a SERP?

What is a SERP?

Search Engine Results Page (SERP) The Search Engine Results Page (SERP) is the page that a search engine returns after a user submits a search query. Paid search and pay-per-click (PPC) ads are commonly found alongside organic search results on search engine results pages (SERPs). Because consumers are more likely to click on results at the […]

What is Search Engine Optimization (SEO)?

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of increasing the number of visits to a website by ensuring that it appears towards the top of a search engine’s list of results. You’ve undoubtedly heard a hundred times that Search Engine Optimization (SEO) is an important digital marketing strategy, but even if you know what it […]

What is a lead?

What is a lead?

A lead is someone who has expressed interest in your business’s products or services. They’ve given you at least some basic information, indicating that they might be interested in buying from you. For example, they might have given you their contact information, interacted with your website, or subscribed to your blog. Because people have varied […]

What is a Content Management System (CMS)?

BaseLynk - Content Management System (CMS)

A content management system (CMS) is an application that allows an individual to create and manage website content via a human-friendly interface rather than needing to work directly with code. In other words, it allows non-technical people who don’t know programming languages to easily create and manage their own web content. With a content management […]