In today’s digital age, it’s surprising to know that 45% of customers don’t trust companies that don’t have an online presence. The digital revolution has rendered traditional methods such as yellow pages obsolete, and people now rely on online directories and search engines. In fact, as of 2022, as many as 99% of individuals search online to find local businesses. Therefore, having an online presence is a must for businesses to thrive and succeed. Here are the top reasons why:
1. Meeting Customer Expectations
Businesses are expected to have an online presence, which not only provides information but also serves as a 24/7 marketing tool to deliver your brand message.
2. Providing Social Proof
Having customer testimonials and reviews on your website can significantly influence potential clients by offering genuine insights into your brand’s reliability and performance.
3. Controlling Your Brand’s Story
Creating a website enables you to establish and communicate your brand’s mission, vision, and values, even when you can’t control external narratives.
4. Maximizing ROI with BaseLynk
Creating a website has become more affordable with platforms like WordPress.com. By optimizing your site for search engines, you can reach a large audience and influence their purchasing decisions without spending a lot of money. BaseLynk is an expert in website design and can provide you with a site that not only looks great but also delivers the desired results.
5. Establishing Credibility
Over 80% of smartphone users discover new brands online. A well-designed website can significantly boost your company’s credibility, fostering trust among potential clients.
6. Facilitating Constructive Conversations
A website provides essential information about your business, products, and services, allowing potential clients to make informed decisions.
7. Competing with the Big Players
A well-optimized website can rank high on search engines, allowing small businesses to compete with industry leaders. Being online is crucial to avoid losing customers to competitors.
8. Diversifying from Solely Social Media
While social media is important, relying solely on it is risky. Platforms like Facebook have experienced a decline in user engagement over the years. A website provides a stable and reliable platform to engage with customers.
9. Offering 24/7 Accessibility
Your website is always accessible, ensuring you are always available for business. This constant accessibility, when coupled with AI-powered chatbots, enhances customer service and fosters strong customer relationships.
10. Showcasing Your Offerings with BaseLynk
Your website is often the first interaction potential clients have with your brand. It is an opportunity to showcase your product features, video tutorials, and awards, and communicate what sets your brand apart, thus influencing customer decision-making. BaseLynk’s design process is seamless, making it easy to get your website up and running.
Having a well-designed website is essential for business growth in 2023. It not only showcases your brand but also helps you attract the right audience. At BaseLynk, we offer seamless and straightforward website design services that help you make a lasting impression on your customers. Don’t miss out on the opportunity to connect with your audience. Get in touch with us today and receive a quote for your website design. Let us bring your vision to life!