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Portfolio Review Case: BaseLynk’s Website Design and Launch for BC Plumbing

Portfolio Review Case: BaseLynk's Website Design and Launch for BC Plumbing

BaseLynk, a renowned web design and development agency, recently completed the design and launch of a new website for BC Plumbing, a leading plumbing service provider. The new website can be found at https://www.getbcplumbing.com/. In this portfolio review case, we will analyze how BaseLynk successfully designed and launched the website for BC Plumbing, taking into consideration the design process, user experience, functionality, and overall impact on the business.

Initial Consultation and Goal Setting

BaseLynk began the project by conducting an in-depth consultation with BC Plumbing to understand their needs, goals, and target audience. During this phase, the key objectives were identified, including:

  • Creating a visually appealing and easy-to-navigate website
  • Improving the online presence of BC Plumbing
  • Showcasing the range of plumbing services offered
  • Providing an easy way for customers to request quotes and schedule appointments
  • Incorporating search engine optimization (SEO) best practices

Design Process

The design process started with a detailed analysis of BC Plumbing’s existing branding, including their logo, color scheme, and typography. BaseLynk worked closely with BC Plumbing to ensure that the new website would stay true to their brand identity while presenting a fresh and modern look.

The website was designed with a responsive layout, making it easily accessible and visually appealing on various devices, including desktop computers, laptops, tablets, and smartphones. The user interface (UI) was designed with a clear, uncluttered layout, making it easy for users to find the information they need.

User Experience and Functionality

The new BC Plumbing website offers a seamless user experience, with simple navigation and well-organized content. The homepage features a large banner showcasing the company’s services, followed by a brief introduction to BC Plumbing, a list of their services, and a call-to-action button for users to request a quote or schedule an appointment.

The services page provides detailed information about the plumbing solutions offered, along with images to give users a better understanding of the work performed. The website also includes a blog section, which shares helpful tips and industry news, positioning BC Plumbing as a thought leader in the plumbing industry.

An easy-to-use contact form is available for users to request quotes, ask questions, or schedule appointments, simplifying the process and improving customer engagement. In addition, the website incorporates SEO best practices, helping to improve BC Plumbing’s search engine ranking and online visibility.

Launch and Impact

BaseLynk successfully launched the new BC Plumbing website without any major hiccups, ensuring a smooth transition for both the client and their customers. Since the launch, BC Plumbing has experienced:

  • A significant increase in website traffic
  • Higher search engine rankings
  • Enhanced brand recognition
  • A boost in customer inquiries and appointments
  • Positive feedback from customers regarding the website’s design and ease of use


BaseLynk’s expert design and development skills, combined with their in-depth understanding of BC Plumbing’s needs, resulted in a visually appealing, easy-to-navigate, and highly functional website that has had a positive impact on BC Plumbing’s online presence and overall business growth. This portfolio review case demonstrates BaseLynk’s ability to deliver high-quality web design and development solutions that cater to clients’ specific needs and objectives.

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