Small Business Local SEO: The Ultimate Guide
Small business local SEO is more than a strategy; it’s your digital megaphone to your local community. It’s the only thing that ensures when neighbors are searching for services you provide; it’s your name that pops up and not a faceless chain from three cities over. But how does small business local SEO differ from […]
Top 10 Reasons Why Your Business Needs a Website in 2024
In today’s digital age, it’s surprising that 45% of customers don’t trust companies that don’t have an online presence. The digital revolution has rendered traditional methods such as Yellow Pages obsolete, and people now rely on online directories and search engines. In fact, as of 2022, as many as 99% of individuals search online to […]
The Importance of Search Engine Optimization (SEO)
While you may have heard that SEO, or Search Engine Optimization, is an important digital marketing tool, you may be unsure of what SEO entails in this day and age. This guide explains what SEO is, why it is important, and how to implement best practices to make your brand more discoverable online than ever […]
What is a SERP?
Search Engine Results Page (SERP) The Search Engine Results Page (SERP) is the page that a search engine returns after a user submits a search query. Paid search and pay-per-click (PPC) ads are commonly found alongside organic search results on search engine results pages (SERPs). Because consumers are more likely to click on results at the […]
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is the process of increasing the number of visits to a website by ensuring that it appears towards the top of a search engine’s list of results. You’ve undoubtedly heard a hundred times that Search Engine Optimization (SEO) is an important digital marketing strategy, but even if you know what it […]